A couple of days ago, LMV director Ed Scott-Clarke added his name to a letter sent to the editor of the Daily Telegraph by Greener Upon Thames, an environmental charity that hosted the first UK screening of Plastic Shores. The letter called for a reduction of plastic bags used during the 2012 Olympics and other signatories included Zac Goldsmith MP, Sir David Attenborough, Dame Vivienne Westwood, and Jeff Bridges. Already Locog (London Organising Committee of the Olympic and Paralympic Games) has stated it will not use disposable plastic bags in its shops but there are many other stores that still need to follow suit.
The story was picked up by the Guardian newspaper:
http://www.guardian.co.uk/environment/2012/jul/26/london-2012-refuse-plastic-bags